Stage 2 Capital is a venture capital firm that partners with early-stage B2B software companies. They work closely with leadership teams to drive sustainable revenue growth and optimize sales operations.
Services
Client
Stage2Capital
Year
2022
Website
Challenge
Stage 2 Capital wanted a brand refresh to position themselves as actionable, informative, simple, and impactful while maintaining their current logo
Since the logo remained unchanged, we began by introducing new primary and secondary typography. These simple and modern typography enhance readability, while bold headlines conveyed strength and sophistication
Goal
The goal was to create a sophisticated brand that promotes sustainability, growth, and success.
To achieve this, the colour palette was expanded with a secondary colour option and also by introducing various shades and tints for flexibility. Additionally, I developed a pattern style that reflects the brand’s futuristic, innovative, and dynamic nature.
Result
The refreshed brand identity for Stage 2 Capital successfully positions them as a sophisticated and impactful firm dedicated to sustainable growth.
The new visual elements highlight their commitment to innovation and success in the B2B software space.
Tech Innovation Sustainability Scaling, Growth & success
Tech Innovation Sustainability Scaling, Growth & success
