Holland America Line is an award-winning premium cruise line, that offers guests unforgettable experiences with exotic destinations across the globe.
Services
Client
Holland America Line
Year
2024
Website
Challenge
HAL sought a fresh look and feel for their brand and marketing assets, to align with their premium positioning while enhancing brand consistency across digital and print platforms.
The project began with exploratory work on fonts, imagery, and design, eventually leading to a comprehensive brand and visual identity revamp. The focus was on ensuring that the new visual identity captured the essence of the brand while resonating with a diverse audience.
Key Contributions
I worked closely with HAL’s Creative Director & contributed to various aspects of the brand overhaul.
- Implementation of the brand overhaul across various assets, maintaining a unified and captivating identity throughout all touch points.
- Creative direction for major sales events and promotions, demonstrating a diverse skill set in branding, digital advertising, and print design.
- Motion and graphic designs for social media platforms, including Instagram, Facebook, Google Discovery, and Pinterest, ensuring each piece aligned with the refreshed brand identity.
Result
The revitalized brand identity successfully positioned Holland America Line as a premium, modern cruise line. The new look and feel resonated across all marketing platforms, contributing to the success of their sales campaigns and enhancing the overall guest experience.
The elegance and adventures of a luxury cruise brand.
The elegance and adventures of a luxury cruise brand.
